Software Product Purchase and Services Attach

This guide reviews customer software purchase and service attach behaviors. Use this data to understand how your customers purchase products and services. This guide is Part 1 of a series on customer preferences and behaviors.

This guide presents software professional’s response to the following questions:

• Who did you purchase the product from?
• What type of license did you purchase / subscribe to?
• Did you purchase a service contract with the product?
• Who did you purchase the service contract from?
• What do you expect the primary role of the vendor/partner to be?
• Does your service contract include any of the following technical support services?
• Does your service contract include any of the following training services?
• Does your service contract include any of the following advanced services?