Salesforce Trailhead offers an excellent example for how to develop customer proficiency.
Trailhead is a self-paced, online learning platform provided for free to anyone. The platform offers learning on a growing portfolio of salesforce topics, as well as a variety of other non-salesforce-specific skills individuals need to be successful in today’s technology landscape.
Self-Paced Learning
Salesforce has taken the best concepts of self-paced learning and created a community of engaged and motivated professionals that want to invest their time to build technical and professional competencies. Most importantly Salesforce Trailhead has removed the daunting barriers to learning – cost, time and perceived value.
Learning Community and Ecosystem
For some companies walking away from training revenue would be unthinkable. This is a bold customer-success focused strategy with benefits to Salesforce, Salesforce professionals and anyone that wants to develop technical and professional skills.
These skills will certainly help companies use and apply the Salesforce platform more effectively, but Trailhead is more than a skills development Initiative. Salesforce is developing an ecosystem with a well-trained workforce.
Success – Focused
For all the industry discussion about developing customer success offerings, here is an example of building the ultimate customer success program. By making comprehensive, well curated learning accessible to everyone, for free, Salesforce has instituted the means to develop product knowledge and expertise to increase the likelihood that companies can be successful with the Salesforce platform.
What’s Your Training Strategy?
Skills development is one of the most effective ways to help your customers adopt and apply your products successfully. Providing comprehensive training programs will help you deliver the skills your customers need. If you are serious about customer success, consider how you can make your training more accessible to all your customers and the ecosystem of professionals that support them.
