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Blog : Measure the Impact of Support Knowledge: The Relationship Between Support Reach, Answers Delivered, and Answers Accepted

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Measure the Impact of Support Knowledge: The Relationship Between Support Reach, Answers Delivered, and Answers Accepted

By Tom Sweeny November 18, 2024

ServiceXRG’s NextGen Support Metrics framework offers a holistic approach to measuring Support’s contribution by focusing on how it delivers value to both customers and the business.

Establishing the Impact of Support Knowledge Delivery

In ServiceXRG’s NextGen Support Metrics framework, Support Reach, Answers Delivered, and Answers Accepted work together to provide a comprehensive picture of Support’s overall effectiveness.

  • Support Reach measures how extensively Support’s resources, such as knowledge articles, videos, and automated tools, are accessed by customers across various channels. This metric shows the scope of influence Support has and how accessible its resources are to customers.
  • Answers Delivered tracks the total number of solutions and insights provided to customers, encompassing all channels—assisted, self-help, and automated. It reflects how often customers engage with Support content to find answers to their questions.
  • Answers Accepted captures the rate at which customers acknowledge Support’s responses as full resolutions to their issues. High acceptance rates indicate that customers find Support’s answers effective, whether they are accessed through direct assistance, self-help, or proactive guidance.

Why the Relationship Between These Metrics Matters

Provides a Holistic View of Support’s Impact

When these three metrics are viewed together, they reveal more than individual support actions can. Support Reach shows the breadth of influence, Answers Delivered shows engagement levels, and Answers Accepted demonstrates the effectiveness of each engagement. Together, they illustrate Support’s end-to-end impact, from providing resources to ensuring customers find resolutions.

Highlights Opportunities for Improvement

Examining the relationship between these metrics can highlight gaps in support effectiveness. For instance, if Support Reach and Answers Delivered are high, but Answers Accepted is low, it suggests customers may find the available content but do not see it as fully resolving their issues. This insight enables Support teams to refine content or improve answer quality.

Drives Strategic Investment in Knowledge Resources

This interconnected view helps Support teams make data-driven decisions on where to invest in knowledge resources, self-help, or training. A balance between reach, delivered answers, and accepted answers ensures that Support is not only engaging widely but also providing valuable, actionable assistance that aligns with customer needs.

Strengthens Customer Satisfaction and Retention

When customers can easily access Support resources, find relevant answers, and fully resolve issues, they are more likely to be satisfied and loyal. These metrics collectively measure how well Support helps customers, making it a powerful indicator of Support’s contribution to positive customer outcomes and business growth.

Implementing a Resolution Focused Support Experience

Tracking Support Reach, Answers Delivered, and Answers Accepted in tandem allows organizations to gain a deep understanding of support knowledge accessibility, engagement, and resolution quality together. This focus reveals the impact of sharing quality, timely support knowledge and not just the speed and volume of information shared.  This helps support leaders refine strategies to align resources to meet customer needs for solutions to their issues.

Ready to Evolve Your Support Metrics?

If you’re interested in transforming your Support metrics to demonstrate true business value, Contact ServiceXRG to request access to the NextGen Support Benchmark Toolkit through our website, online chat, or by e-mail.

To Learn more about NextGen Support Metrics read the full report – NextGen Support Metrics for 2026 and Beyond.

NextGen Support Metrics for 2026 & Beyond

Traditional metrics explain activity—not impact.

Measure support like a strategic function.

Discover a modern measurement framework that links support effort to customer value and business outcomes across seven critical focus areas.

Get a Copy

Build Strategic Support Capabilities That Drive Business Outcomes

The ServiceXRG Framework for Strategic Support defines the core capabilities leading organizations use to scale efficiently, prevent issues, and prove support’s measurable contribution to customer and business success.

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